Redefining the DC Comics Brand

The History

The Logos

The Problem

  1. The first flaw I noticed was that both letters are not in the middle of the blue circle, making the center vertical line in the middle of the circle closer to the letter D, making the letter D appear wider than the letter C.
  2. The second flaw is the height different of where the bottom left part of the letter D meets the blue circle compared to where the bottom right part of the letter C, making the letter C appear wider than the letter D.
  3. The third flaw is how asymmetrical the top out corners of the D & C letters are — the letter D appears to go horizontally towards the left, while the letter C goes vertically upwards.

The Proposal

The Conclusion

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